The Associate Director, Marketing - Dermatology will serve as a key leader within the U.S. Dermatology Marketing organization. This role is responsible for shaping and executing integrated Direct-to-Consumer (DTC)/Patient and Healthcare Professional (HCP) marketing strategies for a priority Dermatology brand. The Associate Director will lead omnichannel engagement strategy, ensuring alignment across patient and provider touchpoints to deliver a cohesive, insight-driven customer experience.
As a core member of the brand team, this individual will partner cross-functionally across Sales, Medical, Market Access, Patient Services, and Digital to drive measurable business impact. The ideal candidate combines strategic rigor, strong commercial acumen, and creative thinking, with a proven ability to translate insights into differentiated brand experiences in a highly matrixed environment.
Responsibilities
Strategy & Brand Leadership
Lead the development and execution of integrated DTC and HCP marketing strategies aligned with brand objectives, business priorities, and growth targets.
Shape customer engagement strategy across patient and provider audiences to deliver a cohesive and differentiated brand experience.
Translate market insights, customer needs, and competitive dynamics into actionable strategies that strengthen brand positioning and drive adoption.
Drive alignment between DTC demand generation and HCP adoption to maximize brand performance.
Serve as a core commercial leader influencing brand strategy, planning, and execution.
Omnichannel Execution & Customer Experience
Lead strategic planning and execution of omnichannel marketing initiatives across patient and HCP audiences.
Design and optimize end-to-end customer journeys to drive awareness, engagement, and treatment activation.
Champion innovative, data-driven approaches to enhance marketing effectiveness and customer engagement.
Patient Marketing & Advocacy
Lead patient marketing strategy, including disease education, branded campaigns, digital experiences, and patient resources.
Develop patient-centric initiatives that address unmet needs, reduce barriers to treatment, and support informed decision-making.
Partner with advocacy organizations and patient communities to incorporate the patient voice into brand strategy and execution.
Collaborate with Patient Services and Market Access to deliver a seamless, integrated patient experience.
HCP Marketing
Lead HCP marketing strategy across professional promotion, peer-to-peer engagement, field enablement, and content planning.
Provide strategic direction for initiatives that drive clinical understanding, brand awareness, and prescribing behavior.
Cross-Functional Leadership
Partner closely with Sales, Medical, Legal, Regulatory, Compliance, Digital, Market Access, Patient Services, Finance, and Analytics.
Drive strategic alignment and effective decision-making across stakeholders.
Influence within a matrixed organization to advance brand priorities and foster collaboration.
Agency & Execution Excellence
Lead external agency partners (creative, media, digital, advocacy), ensuring high-quality output and accountability.
Oversee execution of marketing initiatives with excellence, ensuring compliance with regulatory and governance standards.
Manage budgets and ensure efficient resource allocation across initiatives.
Ensure all activities adhere to MLR and compliance standards
Performance & Analytics
Establish performance frameworks and KPIs to measure DTC and HCP marketing effectiveness.
Partner with analytics teams to evaluate campaign performance and generate actionable insights.
Continuously assess market dynamics and optimize strategies to maximize business impact.
Deliver clear and concise updates and strategic recommendations to senior leadership.
Leadership Capabilities & Attributes
Strategic, enterprise-level thinker with strong commercial acumen
Customer-centric marketer across patient and provider audiences
Influential leader with strong presence across all organizational levels
Data-driven decision maker balancing analytics with creativity
Highly collaborative and effective in matrixed environments
Execution-focused leader who delivers results in ambiguous settings
Skilled at translating insights into impactful strategies and experiences
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred
5+ years of progressive pharmaceutical, biotech, or healthcare marketing experience
Experience across DTC/Patient and/or HCP marketing
Dermatology, immunology, or specialty pharma experience is a plus (open to other TA’s)
Proven success leading integrated omnichannel marketing strategies from planning through execution
Demonstrated ability to drive business results in a matrixed commercial organization
Strong understanding of pharmaceutical promotional and regulatory environments
Experience managing agencies and cross-functional initiatives
Excellent strategic thinking, communication, and leadership skills
Experience supporting or leading product launch and/or growth brands
Strong consumer marketing acumen with ability to translate patient insights into brand strategy
Experience working with advocacy organizations or patient support programs
Ability to travel 30%+
Base salary range: $164,000 - $201,000 per year. This is the anticipated salary range for fully qualified candidates. The final salary offered will be dependent on several factors that include and are not limited to relevant previous experience, job responsibilities and duration of experience, the type and length of experience within the industry, education, etc.
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